Lynx, known as Axe outside the UK, revealed a new look for its seasonal gift packs for 2016, designed by branding and packaging consultancy PB Creative. The design aligns directly with Lynx’s global brand refresh, which was also developed by PB Creative and was rolled out earlier in the year. The brand’s key focus when developing the gift packs for 2016 was to bring the seasonal range in line with the core brand, creating much greater synergy between the two. PB Creative developed gift pack...